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IABC Central Florida meetings are held on the 1st Wednesday of each month. Communicating Around Orlando: Walt Disney World - Pixie Dust and Partnerships: How Disney Communicators Communicate IABC Orlando is excited to kick off a brand new year at the place where dreams come true, Walt Disney World, our January host location. A panel of seasoned Disney professionals will present, Pixie Dust and Partnerships: How Disney Communicators Communicate. The Disney team will discuss the importance of internal partnerships and how this approach has been vital to Disney's success. Details about the luncheon:
Communicating Around Orlando: Orlando Science Center IABC Orlando looks forward to welcoming Jeff Stanford, VP, Communications, Orlando Science Center as our guest speaker at our host location this November. Jeff plans to discuss how the Orlando Science Center was able to improve their business in a down economy by better integrating public relations, marketing and social media. Please join your fellow communications professionals as we gain valuable insight from a local, well-respected organization, the Orlando Science Center. Details about the luncheon:
Wednesday, October 12, 2011 Communicating Around Orlando: Bright House Networks We are excited to present Bright House Networks as the host of our next Communicating Around Orlando luncheon on Oct. 12. In addition to serving as host, Bright House Networks has invited the Director of Public Relations, Jennifer Wakefield, from the Metro Orlando Economic Development Commission (EDC) to serve as the luncheon speaker. During her presentation, “Telling the World that Orlando Means Business”, Jennifer will talk about the EDC’s strategic use of media relations, social media and community relations to convince decision makers of Orlando’s spot as a world-class place to do business. Details about the luncheon:
Wednesday, September 14, 2011 Communicating Around Orlando: Darden Restaurants We are proud to present Darden Restaurants as our first Communicating Around Orlando host. Darden not only offered to host IABC Central Florida at their new Orlando facility, but they are also bringing in internationally recognized thought leader Jim Shaffer as our next presenter. Jim’s presentation, From Cost Center to Value Creator: How to Create a Very Different, Very Successful Communications Function, details how to focus on communication efforts that add value and improve an organization’s performance. Details about the luncheon:
Wednesday, May 4, 2011 11:30am - 1:30pm The Business of Social Media: How to Turn Opportunities and Risks into Business Success Pete Scott Social Media has evolved from a pastime to a business imperative. It’s no longer about fans and followers, but about achieving business objectives. In this presentation, Pete Scott will go through the process of how to find the opportunities, avoid the risks and prove social media can add value to your business. Peter R. Scott, APR, is a senior-level social media and public relations strategist, working with some of the world’s largest and most respected brands and agencies. For more than 15 years, Peter has led numerous communications, marketing, and interactive media initiatives and is the co-author of Auditing Social Media: A Governance and Risk Guide. Click here to download ppt file Wednesday, April 6, 2011 11:30am - 1:30pm Crisis Communications: When Poor Communication Goes from Bad to Worse Andy Greenspan, Andrew Greenspan and Associates IABC Orlando invites you to join us for this interactive presentation that will show real life examples of crises that went from bad to worse because of poor communication and a crisis that was made better because of nimble communication. You will leave with helpful pointers and with a better sense of how to prepare, should the worst happen. As a television reporter, Andy Greenspan received broadcast journalism’s most prestigious national honors – the duPont-Columbia, Emmy and Peabody awards. Andrew Greenspan & Associates produces image videos and promotional videos, conducts all-day workshops and offers crisis communications consulting. Andy’s clients have included Brown University, Duke Medical Center, Pillsbury, Princeton University and the Wharton School of Business. Andy received a B.A. in Political Science from Columbia University and an M.S. in Journalism from Northwestern University. Wednesday, March 2, 2011 11:30am - 1:30pm Communicating Your Value (While You're Communicating Everything Else!) Darcy Eikenberg, ACC, Red Cape Revolution: Bring Your Superpowers to Work As communication professionals, you excel at making sure your audiences hear the right messages and are given top priority. But when it comes to marketing and promoting your own skills and managing your own career, you can easily put yourself last. Join us for a fun, interactive discussion led by leadership & workplace coach Darcy Eikenberg, founder of Red Cape Revolution: Bring Your Superpowers to Work. Learn how to better communicate your own value at work amid increasing pressures to serve your clients, colleagues, and everyone else. Walk away with practical, professional tips you can use on the job immediately, such as:
Register today by clicking here now! Plus, Darcy is always interested to hear what’s happening for you in the workplace, so if you have specific challenges in communicating your value you’d like addressed, you’re welcome to email her in advance of our program at darcy@coachdarcy.com. Click here to view video of Darcy Eikenberg. Wednesday, February 2, 2011 11:30am - 1:30pm How to Make Your Speech Sound Like Music to Their Ears John Watkis, Successful Speeches Is anything easier to remember than music? Does anything else move people the way music does? Do you want your audiences to remember, repeat and respond to your speeches, or those of your executives? Make your speeches sound like music to their ears - literally! Let’s face it … most speeches are forgettable - and most speeches fail to inspire change or move people to take action … but your speeches can be different once you understand how to develop and deliver a speech that strikes the right chord with your audiences. In this informative, interactive and inspiring session, John Watkis reveals the eight essential elements that make music memorable and moving. And then he shows you "How to Make Your Speech Sound Like Music to Their Ears". John Watkis is a speechwriter, public speaking coach and keynote speaker. He specializes in helping subject-matter experts give better speeches so they can get better results. His podcast and blog -- both named "Successful Speeches" -- are listened to and read by executives, speechwriters, communications professionals, preachers, teachers, authors, motivational speakers and entrepreneurs in over 50 countries. For over two decades, John has written and delivered speeches to a variety of organizations worldwide. His practical, first-hand experience has taught him what works and what doesn't work when creating a speech. Click here to view video of John Watkis. Wednesday, December 1, 2010 11:30am - 1:30pm IABC Orlando and Arnold Palmer Hospital for Children As is tradition for IABC Orlando, this December we will once again partner with the Arnold Palmer Hospital for Children to bring holiday cheer to some of their littlest patients. Please join IABC on Wed., Dec. 1 as we decorate cookies, hand out books and say hi to Santa Claus with some of the children at the hospital. Anyone that has participated in the past will tell you the joy that is brought to those children and their families during this outreach is priceless. A huge thank you goes out to Winn-Dixie for the cookie donation, Diana Zimmerman for donating copies of her book, Kandide and the Secret of the Mists, and to Santa Claus, of course, for offering his time to this valuable cause. Due to the nature of this particular outing, participation is very limited, so it is on a first come, first serve basis. Please send an email to Felicia.visser@fiserv.com if you are interested in participating. Wednesday, November 3, 2010 11:30am - 1:30pm How to Make Your Speech Sound Like Music to Their Ears - John Watkis, Successful Speeches Is anything easier to remember than music? Does anything else move people the way music does? Let’s face it … most speeches are forgettable - and most speeches fail to inspire change or move people to take action … but your speeches can be different once you understand how to develop and deliver a speech that strikes the right chord with your audiences. In this informative, interactive and inspiring session, John Watkis reveals the eight essential elements that make music memorable and moving. And then he shows you “How to Make Your Speech Sound Like Music to Their Ears” so your audiences will remember, repeat and respond to your speeches. John Watkis is a speechwriter, public speaking coach and keynote speaker. He specializes in helping subject-matter experts give better speeches so they can get better results. His podcast and blog - both named "Successful Speeches" - are listened to and read by executives, speechwriters, communications professionals, preachers, teachers, authors, motivational speakers and entrepreneurs in over 50 countries. Click here to view video of John Watkis. Wednesday, October 6, 2010 11:30am - 1:30pm Video Production Demystified John Cassinari, Executive Producer, Imagination Unlimited From formal videos to flip videos, there are many steps involved to creating a successful piece of media. During this program, John Cassinari will review requirements and realistic expectations that should be established for both the client and the producer. In addition to detailing the process that should be involved, John will talk about the importance of scripting and script reviewing. And you won’t want to miss the discussion around what should happen during pre-production, production and post-production to make the transition from rough cut to final edit seamless. John Cassinari is the Executive Producer of Imagination Unlimited, a video production and marketing communications firm that provides video production, web design, and marketing communications services to corporations and non-profit organizations. Wednesday, September 1, 2010 11:30am - 1:30pm You're Already Doing It: What to Do When You Can’t NOT Communicate David Grossman, The Grossman Group The reality is that everything you do and say communicates something. Not communicating isn’t an option. The most successful leaders know that communication is the competency most critical to moving businesses forward, is the best defense in managing change and difficult situations, and is the driving force in engaging others. During this program, David Grossman, who is one of America’s foremost authorities on communication inside organizations, will share practical insights on how top leaders differentiate themselves. David is the president and founder of The Grossman Group, an award-winning consultancy based out of Chicago that has worked with a number of Fortune 500 clients to deliver proven, breakthrough strategies that solve business challenges and accelerate business results. David is also the author of You Can’t NOT Communicate, where he shares the communication strategies that have helped leaders at some of the world’s best-known companies find success and become leadercommunicators™. Wednesday, August 4, 2010 11:30am - 1:30pm How A College Media Mogul Revolutionized Campus News and How Your Company Can Do the Same - Andrew Stein You may know Andrew as one of the "interns from Siemens" that has recently been attending the IABC meetings, but what you may not know is that he is the founder of www.KnightNews.com, the University of Central Florida's popular online news publication. Andrew will talk about his inspiration for starting the website, the word-of-mouth marketing that led to its rise in popularity and how your company can do the same, internally and externally, to build employee morale and gain readership. IABC Orlando is thrilled to kick off our Fall season with Andrew’s enlightening presentation.
Just as we listened to you for our last speaker, this month is no different. The other highly requested topic is how to conduct more effective small meetings. What if you could: Learn why stories work and how to use the Power of Story in your messaging. Janice Keetch has a passion for, and an avid understanding of, the neuroscience behind how the brain makes decisions. With her over 20 years of field knowledge of sales challenges, your event becomes an insightful, personalized, and engaging experience. Janice's extensive professional background equips her with a unique blend of sales, marketing, and business development skills. Throughout her career, Janice has been a salesperson that has utilized virtually every sales channel that companies use to reach their customers. She has extensive business-to-business and business-to-consumer selling experience. She has exceeded her quota for 19 years, achieving highest revenue producer six times and consistently ranked in the 'top 10' in a 200 person sales force. She has established, developed and supported Fortune 500, US Based multinational and FTSE100 organizations where C-suite executives were seeking to use sales performance, customer service and management development as part of their business or profit strategy. Her client portfolio includes Exxon Mobil, Wachovia, British Telecom, Computer Science Corporation (CSC) Morgan Stanley, Deutshce Bank, constellation Energy, Black and Decker and Oldcastle…to name a few. She holds a Bachelor of Science in Business Administration from the North Carolina State University. As a Global Account Director for Corporate Visions, Janice is focused on making sure your sales and marketing teams are delivering your company's message with power and passion. Wednesday, January 6, 2010 11:30am - 1:30pm "Deliver Effective Change Communication in a Constantly Changing World" Guest Speakers: Babara Gibson, past chair of IABC International and Shel Holtz, ABC, Principal of Holtz Communications. Start your new year's resolutions early by getting a head start on your professional development. IABC Orlando presents an all new format for the January meeting, which is being held on Wednesday, January 6, 2010. While we invite everyone to join us in person, our speakers will be coming to us from California and London! In this era of constant change, including mergers, acquisitions, restructuring and layoffs, it's never been more important to focus on effective communications to those affected by change. In the midst of these changes, technology is also constantly changing the way in which we should be communicating - making it more and more difficult to be an effective communicator. Via modern communications, Babara Gibson, past chair of IABC International and Shel Holtz, ABC, Principal of Holtz Communications, will come alive in this virtual meeting on January 6, 2010. Barbara and Shel will reveal what they have seen as best practices in change communications, but you'll be able to "walk" right up to them and interact. Not only will you be able to see them, but they'll be able to see you, too!Barbara Gibson has more than 18 years of experience in corporate communications, public affairs, public relations, advertising and marketing. An American transplant to the United Kingdom, her career is distinguished by more than three dozen professional awards, including an IABC Gold Quill Award of Excellence. Shel Holtz has worked in corporate communications since the mid-1970s, online since the mid 1980s and on the Net since 1990.
Please join IABC Orlando in welcoming Costa DeVault Director of Public Relations, Heather Whaling, to the November luncheon. IABC Orlando is looking forward to hearing more from Heather about the ways in which we can apply traditional branding tactics with the more current trends to be successful in our campaigns. Combining strategic thinking, strong writing skills and creativity, Heather Whaling is the director of public relations for Costa DeVault, a full-service public relations, marketing and interactive agency based in Winter Park, FL. Heather helps local and national clients develop and implement comprehensive marketing communication strategies that integrate traditional and new media tactics. You can email Heather at heatherwhaling@costadevault.com; connect with her on Twitter at
http://twitter.com/prtini or join her LinkedIn network at http://LinkedIn.com/in/heatherwhaling.
Wednesday, April 1, 2009 11:30am - 1:30pm How to Start a Blog (and How to Get People to Read It) A Guide to the Purpose-driven Blog Guest Speaker: Scott Joseph, Orlando Restaurant Critic Scott Joseph has been reviewing restaurants in Central Florida and beyond for more than 20 years. In that time he established himself as the most trusted, reliable and comprehensive source of restaurant information in the region. During his career at the Sentinel, Joseph wrote thousands of reviews, including his two main columns, Chow Hound and Table Matters. Today, Scott maintains a blog and uses Twitter and Facebook to help the public stay up to date on the latest and greatest restaurants. Come hear how Scott made the move from print to social media and how he finds fresh ideas for his blog. Wednesday, March 4, 2009 11:30am - 3:30pm Words Are Not Enough: Photography Skills for Non-Photographers Guest Speaker: Suzanne Salvo, Salvo Photography Most communicators come from a word background and frankly don’t even know what they don't know about visual communications. But today’s economic climate is forcing more and more wordsmiths to fill the role of company photographer along with their other responsibilities. It takes effort and skills beyond personal good taste and a decent camera to create effective images that are on message and visually exciting. The good news is anyone can improve their photo skills with training and practice. Interested? Join us for lunch and a hands-on workshop where photo expert Suzanne Salvo will teach us the essential elements of an effective image, sharing quick and easy tips that will instantly improve your shots. Stay for the afternoon workshop and learn: PLUS hands-on photo-taking creative exercises. Learn by doing: Easy people lighting and composition tips that anyone can master. Bring your digital camera to take full advantage of this opportunity. Wednesday, February 4, 2009 11:30am - 1:30pm “Live Happy” Guest Speaker: Bob Kodzis, Creative Catalyst live happy is a presentation that just may change your life. Full of amazing and interesting images and stories, live happy is designed to help you embrace whatever adventures life has to offer, with open arms. Created by writer, performer and creative catalyst, Bob Kodzis, live happy is a fast, funny romp through some of the most important and twisted discoveries that we can make as human beings. live happy offers simple ideas, unique insights and pure silliness that will change the way you view your work, your time and your life. About the speaker Bob Kodzis is a different kind of professional. He is brilliantly creative and funny as all get out. He is a consummate professional who does not get lost in the buzz words and the facades. Bob is a world class facilitator and trainer who works with organizations all over the world from Vekoma International (the largest rollercoaster manufacturer in the world) to Kennedy Space Center. He is also a nationally recognized writer, an award-winning artist and a regular host and performer at SAK Comedy Lab in Orlando. As founder and chief creative catalyst at Flight of Ideas, Inc., a creative and strategic think-tank designed to help individuals and organizations think outside the tank, Bob’s goal is to spark fun and unleash creativity all over the planet. Bob is in love with Patti, his high school sweetheart and wife of 24 years. He and Patti have two amazing kids, four cats and two dogs. Because of these people and the perfect balance between his work and his life, Bob Kodzis is one of the happiest people you will ever meet. Check out Bob’s cool website at www.flightofideas.net Wednesday, January 14, 2009 11:30am - 1:30pm “Influencing Your Audience: Crafting Messages that Motivate People to Say Yes” If you were asked to construct a persuasive message, would you know where to begin? Most people don’t. Communications professionals are called on frequently to write messages that will persuade people to comply with a request or to endorse an idea, and that often requires that you overcome resistance or sway the skeptics. Yet most people know little about the psychology of persuasion. It is rarely taught in high school, college, or in MBA programs. In this seminar, we will explore what behavioral scientists have found to be reasons why people change their opinion or agree to certain requests. We will look at techniques you can use when you craft messages, for a written communication or for a speech, so that you influence the reader's thought process and increase the likelihood that the reader or listener will accept your ideas and do what you ask. Here are a few highlights:
About the speaker Ken O’Quinn is a professional writing coach and the author of Perfect Phrases for Business Letters (McGraw-Hill, 2006). He started Writing With Clarity 14 years ago, following a long journalism career, most of it with the Associated Press. He now conducts on-site workshops and one-on-one coaching for Fortune 500 companies and global PR firms. His clients include Chevron, Visa, UPS, Campbell Soup, Oracle, Intel, Reebok, Sprint, Qwest Communications, John Deere, Washington Mutual, Fidelity Investments, Edelman, Porter Novelli, Fleishman Hillard and Burson-Marsteller. He also is a writing instructor for the National Investor Relations Institute. Ken has been a guest speaker at the IABC, PRSA and NIRI international conferences, and his writing has appeared in the Harvard Management Communication Letter and the Journal of Employee Communication Management. Wednesday, November 5, 2008 11:30am - 1:30pm Bridging the Generation Gap Guest Speaker: Dr. Mimi Hull Never before in the history of the American workplace are so many different age groups working together in such close quarters. Veterans, Baby Boomers, Gen Xers and now the Millenials are working shoulder to shoulder and cubicle to cubicle. Each generation has its preferred work environment, values and ways of using communication media and communication styles. How is an organization to survive? In this program, participants will learn the characteristics of the four generations, their typical on-the-job clashes and practical tips for reaching and communicating effectively with each of them - especially the Millenials. About Dr. Mimi Hull Miriam (Mimi) B. Hull, Ph.D., is a fully Licensed Psychologist who speaks, trains and consults in the areas of Leadership, Team Building, Communication, Strategic Planning, Change Management, Coaching, Time and Stress Management, Board Development and Personality Insights. She’s also a familiar voice in Central Florida from her long-running radio program on workplace issues. Dr. Mimi Hull is very active in the Central Florida community, serving on a variety of Boards and winning awards for her programs and service. Her programs are known for being productive, insightful and fun. Wednesday, October 1, 2008 11:30am - 1:30pm Winning Communication Traits of High-Performing Organizations Guest Speaker: Ron Hess, Motiv8 Communications As organizations focus more than ever on improving operational efficiency and service, they are asking: Do organizations that communicate effectively outperform those who don't? If they do, is our communication effort contributing the way it should to improved results for our organization? Join us on October 1 as Ron Hess, an employee communication expert, shares with us the “Ten Employee Communication Traits of High-Performing Organizations.” Through his consulting experience, plus more than 25 years of senior level experience at GE, Eaton, Watson Wyatt and other companies, Ron has seen high-performing organizations that effectively practice and encourage communication behaviors and traits that mediocre or low-performing organizations do not. If your organization is not high performing, he'll also provide plenty of practical ideas on how to get in the game and accelerate winning through organizational communications. Ron Hess is the founder and leader of Motiv8 Communications, a full-service employee communications consulting firm based in Port Orange, near Daytona Beach. Ron is experienced in all areas of employee communication, including communication auditing and measurement, management communication training and development, executive communications, publication and intranet design and content, and HR and benefits communications. Ron has won more than 50 awards in IABC national, regional and local competitions and is a frequent writer and speaker on employee communication topics. Ron's article, “Re-visiting face-to-face communications,” appeared in the first quarter 2008 issue of IABC's Communication World Magazine. His article, “How to restructure an employee communications department,” appeared in the January 2008 issue of CW Bulletin, IABC's monthly e-newsletter. Ron will be conducting a workshop on his “10 traits” topic at the IABC Heritage Region Conference in Hartford, CT on October 13. Wednesday, August 6, 2008 11:30am - 1:30pm Beyond Brainstorming: How to Generate the Best and Brightest Ideas Guest Speaker: John Warwick, Communications Consultant Do your brainstorming sessions inspire amazing ideas, or do they merely lead to the same old concepts, or even worse, no ideas at all? Join us this month as communications consultant John Warwick shares tips and techniques for creative problem-solving, including how to get those not-so-creative types to open up and participate. Unlock your creative potential as John leads us through some hands-on brainstorming activities you will be able to use in your next meeting! John Warwick has more than 30 years of senior management and consulting experience. His clients span the globe and multiple industries, and have included Mosaic, Sandoz Pharmaceuticals, Siemens Power Generation, Verizon, JP Morgan Chase, Floridas Natural, Citigroup, Lucent Technologies, DRS Technologies, MetLife, AT&T and many others. The vast experience John has also includes and staff and executive positions with companies such as AT&T, Lockheed and Harris Corporation. Wednesday, July 9, 2008 11:30am - 1:30pm Crisis Communication: How to Take Charge Like a Pro When Disaster Strikes Guest Speaker: Melanie Forbrick, Communications Director, Siemens Energy Are you prepared to handle communications if a crisis situation occurs at your organization right this moment? Do you know what to expect in the first few hours immediately following a crisis? At our July meeting, Melanie Forbrick, Communications Director for Siemens Energy, will discuss the four stages of a crisis, what to expect in the first few hours of a crisis, and how to construct and deliver messages to your key audiences. You will learn how to effectively handle the media, deal with senior management and communicate to employees without getting caught in the crossfire. Based on her years of experience, Melanie will provide advanced tips on handling a crisis by sharing some real-life examples. Melanie Forbrick has more than 20 years of professional experience in the communication field. Currently responsible for directing strategic external and internal communications for Siemens Energy, she has also held positions as the Director of Communications for Florida Power Corporation and Florida Progress Corporation (now known as Progress Energy) and the Director of Public Relations with the Economic Development Commission of Mid-Florida. She has received numerous awards for successful communications programs; has extensive experience in crisis communications and executive communications coaching; and has presented at communications conferences around the U.S. Wednesday, May 14, 2008 “Discover the Three-second Solution to Information Overload” Guest speaker: Kristi Droppers, Executive Vice President, Davis & Company
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